Australia
is one of the worlds most popular tourist destinations. With world class
cities and relaxed outback towns the contrasts of Australia cannot be
matched. Travel Down Under is the official travel section of the
Australian Festival. With over five airlines on the market and many tour
companies offering incredible experiences - Travel Down Under will share
everything you need to know for your dream trip down under.
The festival now starts a new chapter in Greater Fort Lauderdale
- Broward County. We look forward to promoting travel and tourism in our new location in South Florida. Fort Lauderdale is
one of America's most festive cities.
The city is known for its beaches, many bars, nightclubs, and overall party atmosphere.
Broward County has approximately 1,750,000 residence and is made up of
31 city municipalities governed by nine Broward County Commissioners. Fort Lauderdale is the county seat of Broward County, and forms a part of the South Florida metropolitan
area. We are also proud to report the Australian Festival has become
members of both the Greater Fort Lauderdale Chamber of Commerce and
Pembroke Pines Chamber Of Commerce which will help develop our networking
capabilities in our new festival location. Surrounding counties of
Miami-Dade and Palm Beach accumulate to a consumer market of approximately
five and half million people.
This
year's Festival will be held at C.B. Smith Park. The park is one of
Broward Counties premier event parks and hosts several 30,000 patron plus
events throughout the year. C.B. Smith provides a great location to grow
the festival including a 4 acre festival layout that is transformed into
key festival areas. Travel Down Under is located next to Down Under Market
Place - which is a direct walk way area once the festival patrons have
entered the festival grounds.
We have approximately 50 hours of music, entertainment
& presentations scheduled for this years event (2007
Australian Festival Schedule - Format). We are estimating around 7,500
patrons in our first year but we believe this to be a conservative
estimate due to the dense population in Broward County. There are an
estimated 5,000 Australian ex-pats in the South Florida area per the Australian Consulate (Atlanta) so if all our mates show up it should be
pretty busy (and loud).
Please
join us by becoming one of five Travel Down Under Exhibitors by submitting your exhibitor application.
Our Travel Down Under applications close on July 15, 2007. The official 2007 Australian
Festival schedule includes expert travel presentations that will be released on
August 7, 2007. We
have 5 travel exhibitor booth spaces available and travel will be one of our key
marketing themes for the festival. We look forward to having a great event as we promote
travel and tourism to the Land Down Under.
Cheers,
Peter Beare, 2007 Festival Director
Travel Down Under Summary:
-
Key promotional and company branding
opportunities.
-
Target audience to establish and grow
Australian Travel customer base.
-
Press promotions throughout South Florida,
East Cost (US) and Australia.
-
Highly visible Travel Exhibitor profile promotion
on Festival Website (and associated sites)
-
Expert Travel presentations at the
Australian Pavilion throughout the weekend
-
Vendor/Exhibitor Parking (Private VIP
parking area) with direct access.
-
Variety of festival accommodations with a
range of hotels & camping facilities.
-
15% Discount to Down Under Business Forum
& Gum Trees Gala.